Data source
Sell Amplitude / Mixpanel Data
Product analytics platforms. Deep user behavior and product engagement data.
Value assumption
- Per-unit value
- $0.0001-$0.001 per event
- Measured in
- Number of events
Very high demand from PE/VC analyzing companies and product platforms. Retention and cohort data critical to company valuation. Must anonymize user IDs.
Records that carry value
Feature adoption curves, user cohorts, retention patterns, funnel analysis, session recordings (if available), A/B test data
Records that carry privacy risk
Individual user IDs, behavioral profiles, session recordings, personal usage patterns that could re-identify users
Most in demand in
Data types produced
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